Discover the advertising web with the files Ads.txt and Sellers.json
Rédigé par Benjamin Poilvé
-02 octobre 2020
As part of its work on cookies and other tracers, the LINC is publishing two studies to visualise the interactions between the various players in online advertising. Based on a 'scraping' protocol, these studies provide an objective understanding of the mechanisms implemented and the extent of their use.
- The Ads.txt standard allowing website publishers to declare which companies are authorised to sell the advertising space they have available.
- The Sellers.json standard allows advertising space sellers (SSP for supply-side platform) to list their advertising inventory suppliers, whether they are publishers or intermediaries.